According to Technavio, the potential growth difference for the online baby products retailing market between 2020 and 2025 is USD 12.17 billion. 

The easier payment options offered by online retailing is one of the key drivers impacting the market positively during the forecast period. Easy accessibility and hassle-free online payments and customer confidence on online payments, 24/7 customer support, easy refunding policies, and lower prices are some key factors that back online sales of baby products. 

Online retailers provide several payment options, such as credit cards, e-wallets, COD (cash-on-delivery), Internet banking, and cash-on-order. They are also trying to enhance their market shares by offering secure payment gateways and thereby building customer trust. The availability of fast, secure, and cheap technology has helped many new players enter the e-commerce market, making it highly competitive and price-effective.

The online baby products retailing market report is segmented by Product (Baby toys, Baby gear, Baby apparel, Baby diaper products, and Others) and Geography (APAC, North America, Europe, MEA, and South America).  

Baby toys product segment led the market share in 2020 and the segment will continue to dominate the market growth throughout the forecast period. The high demand for educational toys is also likely to drive the sales of this segment. Moreover, the sales of baby toys are high during occasions and festivals because of the heavy discounts available online.

One of the benefits of online baby toy retailing is that consumers can order products from remote distributors or sellers. In case they receive damaged or counterfeit products, they can return the product to the seller.

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